Representational Techniques to Convey Urban Variety

At Utile, we often struggle with the problem of how to convey the liveliness of fully conceived architectural proposals in our urban planning and master planning work.  One potential strategy is suggested by the rendering for MiLoft, a speculative proposal for an affordable housing project by RMJM (one of Utile’s alliance partners).  By differentiating the color of the light in each unit, a “lively” character is projected without the need to elaborate the architecture of the façade.  In this case, the representational strategy “softens” the minimal aesthetic of the proposal.  Our use of a similar technique will be at the service of another agenda.



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